Why “Vision?”
The phrase “vision statement” may evoke trite, pompous or overworked pronouncements. Perhaps merely a gag reflex. If so, such statements have missed the point.|
Our vision circumscribes the actions we take.
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Tips for developing a useful statement:You’re after a simple concept. Don’t work it to death. It’s not a marketing message. It’s not a detailed list of actions. The primary point -- any vision we have will circumscribe the actions we take.So, why have one? |
Context and parameters:
A good vision statement is the context for thinking about an issue. A high-level concept. Concise, with clarity. The purpose for a plan. What one hopes to achieve by successfully concluding any potential actions in the plan. General scope, including a time frame.
Sense of direction:It is about choosing. It’s about direction. Choosing a destination. Knowing succinctly where you are going. Essential if others are to come on the journey. It is the basis for uniting efforts.Actions should fall into place far more easily. They should align with that direction. Actions should always be checked in terms of whether they are taking you toward that destination. |
If you can’t define where you are going, the
people who accompany you on the journey might not
really be headed in the same
direction. |
Make it yours, not theirs:
Whether a corporate strategy, a non-profit plan, or a personal financial plan, first clarify your vision for your future.- Don't settle for what others have defined as good for them.
- Don't be limited by what is possible today in the way of actions.
- Don't worry about trying for inspirational oratory.
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