Reach rapid consensus in product planning


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Situation:

Design a winning product.
  • Current customers want more features.
  • You need a competitive edge.
  • Support wants immediate changes.
  • Budget and resources are limited.
  • Pressure is on.

Determine criteria for an “ideal” feature:

Examples:
  • Requires little additional development.
  • Will increase saleability.
  • Augments existing features’ attractiveness.
  • Will cause buzz in the market.
  • Secures a strong competitive advantage.
  • Solves or minimizes a number of existing issues.
  • Can be rapidly implemented.
  • Has potentially high return on investment.
Note criteria can be subjective and/or objective.

Determine relative importance:

Using Dwaffler software, determine the relative importance of the criteria.

Assessment:

Evaluate features in Dwaffler software, independently or as a group.
Score how well each feature exhibits each criterion.
Dwaffler integrates scores with each weighted criterion.
Dwaffler can consolidate many independently conducted assessments.

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Additional Options:

Dwaffler can combine a risk assessment with the benefits assessment.
Repeat the steps, identifying risks.
Use the Dwaffler software to determine relative potential harm.
Rank the features in terms of probability of risks occurring.
Dwaffler combines both degree of harm and probability to create “risk level.”
Dwaffler can consolidate independently completed risk assessments.

Estimate Costs:

Dwaffler keeps costs from being confused as risk.
Risks related to costs should be entered in the step identifying risks.
Examples of risks related to costs:
  • We will not recoup investment for a long period.
  • Timing of peak negative cash flow is inopportune.

Robust Results:

Results show you each feature’s key strengths.
Potential areas of weakness (benefit or risk) are identified.
A comparative overall ranking of all features is displayed with a cost overlay.

Strategy Insight WizardTM can help you develop a go-to-market plan.


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