Decidedly

Musings on decisions and factors that drive them.

Disfiguring a Queen

Many of us love large ocean liners. United Arab Emirates' real estate developer Nakheel purchased the venerable and long-serving Queen Elizabeth 2 from Cunard Line with the intention of creating a "stationary hotel" in Dubai. The original Queen Mary was converted in such a manner and now rests in Long Beach, California.

For those wishing to experience some of the luxuries of a time gone by, this type of hotel with a nautical flavor definitely appeals. One can feel a part of the many who journeyed across oceans in this particular type of splendor. She looks like a ship, floats like a ship and really is a ship.

So why buy a ship, a true maritime icon, if one plans to lop off a critical piece of its distinctive appearance, (in this case, her majestic red funnel) and replace that with a "glass penthouse?" Other than for one nightly occupant to boast to his friends and colleagues that his personal wealth enables him to stay in "the most exclusive hotel room in Dubai," this dismembering move certainly will not attract other potential visitors to the ship. And for that "lucky" person who stays in a part of the ship that was never intended to be any aspect of its accommodation, just what is the point?
It is clear that criteria of attraction to this formerly great ship becoming a hotel simply have not been examined from the majority of potential customers' points of view:

  • Seeing and experiencing the ship just as she was in her glory.
  • "Cruising" with none of the dangers encountered at sea.
  • Being where so many celebrities and world-famous people have enjoyed themselves.
  • Being part of the thousands who walked the same companionways, sat in the same lounges, and dined in the same restaurants.
  • Having an experience that cannot be equated to anything a land hotel can offer.

Of course, these criteria will be in addition to experiencing the numerous luxuries found in land-based hotels.

The key comes in determining which are more important in the context of attraction to a maritime icon. It is perhaps the lack of knowledge of relative merit of these types of criteria from a customer viewpoint that has led to the proposed sad disfigurement of this particularly beautiful ship.
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